"Dutch designers Viktor & Rolf asked me to come up with names for 13 dresses they had designed for their fall collection. I decided to do names that were as weird and improbable as the era that was emerging. Viktor and Rolf are stunning designers and they occupy and define that wonderful and improbable yet deeply necessary territory of fashion where complex yet ephemeral ideas emerge and vanish and mutate and re-emerge. People like to think that fashion is silly or frivolous, but people like these are never, well …very fashionable, and they don’t quite understand that culture plays itself out loudly and colorfully and wonderfully on so many other levels than those that finally end up in textbooks 30 years after the fact."
Douglas Coupland
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